Marketing Management By Philip Kotler.pdf - Free download Ebook, Handbook, Textbook, User Guide PDF files on the internet quickly and easily.
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More Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before.
Ebook Manajemen Pemasaran Philip Kotler. Download our download ebook philip kotler bahasa indonesia eBooks for free and learn more about download. Buku manajemen-pemasaran-philip-kotler 1. Buku Manajemen Pemasaran Philip Kotler 16 Nov 2010 Philip Kotler adalah seorang profesor International marketing di Kellog School of Management, penulis buku teks manajemen pemasaran.
Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. • Discover the new rules of marketing • Stand out and create WOW moments • Build a loyal and vocal customer base • Learn who will shape the future of customer choice Every few years brings a 'new' marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves.
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Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Socioline.ru Judul buku: Marketing Management Penulis: Philip Kotler & Kevin Lane Keller Bahasa: Inggris Penerbit: Pearson Tahun terbit: 2012 Edisi ke 14 Selain sejarah, buku-buku bertema branding, selling, dan marketing adalah yang paling saya sukai. Sayangnya, saya belum pernah membaca ‘buku kuliahan’ alias textbook untuk tema di atas. Setelah cari tahu sana-sini, akhirnya saya menemukan buku yang pas.
Tentang buku Seperti layaknya textbook kuliah, buku ini terdiri dari beratus-ratus halaman dan berpuluh-puluh chapter. Penjelasan keilmuan sangat lengkap, runtut, dan menyeluruh. Penulis tidak hanya menulis tentang marketing-nya saja tapi juga mengaitkannya dengan bidang lainnya seperti branding, selling, dan supply chain. Kesulitan saya membaca buku ini adalah banyak istilah-istilah akademis yang tidak cukup familiar. Menariknya kita jadi banyak mendapatkan ilmu baru.
Istilah yang sangat menarik bagi saya yaitu defensive marketing, jika diterjemahkan dalam bahasa Indonesia secara harfiah berarti pemasaran bertahan. Ada gitu ya pemasaran bertahan.
Tentang penulis Philip Kotler dilahirkan pada tanggal 27 Mei 1931 di Chicago, Amerika Serikat. Dia berprofesi sebagai penulis buku, konsultan, dan profesor di bidang pemasaran.
Sebagai profesor, kini dia mengajar di Kellogg School of Management di Northwestern University. Sebagai penulis, dia telah menulis setidaknya 60 buku dalam berbagai sub pembahasan.
Dia telah turut membantu pembentukan pemasaran sebagai ilmu pengetahuan. Kevin Lane Keller dilahirkan pada tanggal 23 Juni 1956. Dia merupakan salah satu profesor bidang pemasaran di Tuck School of Business di Dartmouth College. Buku-buku yang dia tulis tidak hanya seputar bidang pemasaran tapi juga tentang brand management. Bukunya yang berjudul Strategic Brand Management dianggap sebagai salah satu karyanya yang paling penting. My favorite lines of this book Good marketing is no accident, but a result of careful planning and execution using state-of-the-art tools and techniques.
Skillful marketing is a never-ending pursuit. Good marketers are always seeking new ways to satisfy customers and beat competition. Selling is not the most important part of marketing. Selling is only the tip of the marketing iceberg.
A marketer is someone who seeks a response. Just as production and logistics professional are responsible for supply management, marketers are responsible for demand management. Companies must measure not only how many people want their product, but also how many are willing and able to buy it. Companies must help customers learn what they want. The buyer chooses the offerings he or she perceives to deliver the most value, the sum of the tangible and intangible and costs to her. Value, a central marketing concept, is primarily a combination of quality, service, and price, called the customer value triad.r Many customers today feel there are fewer real product differences, so they show less brand loyalty and become more price- and quality-sensitive in their search for value, and less tolerant about undesired marketing. Don’t discount your best brands.
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